Good afternoon, and welcome back to ToTheUnknown,
The newsletter that gives you aa better pump than a great gym session.💪

Today, we’re diving into the epic rise of Luke Belmar—a guy who didn’t just dream about success; he gritted through failure, hustled harder than your neighborhood kid selling lemonade, and turned lessons into legacy.

Think you know what it takes to succeed?

Spoiler alert: It’s more than just luck and good vibes.

Luke's story is packed with golden lessons, raw hustle, and mindset hacks that will have you reevaluating how you approach your grind.

So grab your notepad (or your brain, that works too) because this story is a must-read for anyone looking to level up.

(I don’t think I did quite the justice with this post, so for sure check him out. Link at the bottom)

Let’s get into it. This is the life of Luke Belmar:

• 👶 The Early Hustle: Planting the Seeds of Curiosity (0-18)

• 👦 The College Hustler: Experimentation and Risk-Taking (18-22)

• 👨‍🦱 The Turning Point: From Good to Great (23-25)

• 👽️ The Entrepreneurial Mindset: Lessons for Life (26 and Beyond)

• 🤓 What can we learn from Luke Belmar?

• 🫵 What Does This Mean for You?

👶 The Early Hustle: Planting the Seeds of Curiosity (0-18)

Luke wasn’t born into riches or handed a playbook. Growing up in Argentina, he watched his parents work hard to make ends meet. That grind sparked a fire in him—a determination to change his family’s story.

At 16, Luke got his first taste of hustle: selling candy at school. It wasn’t glamorous, but it taught him the power of margins and customer demand.

The same year, Luke made a bold move to go to the United States with just $200 in his pocket. He took on various jobs, including door-to-door sales, which honed his communication skills and resilience.

Lesson number one?

Start small, but start somewhere.

Then came a turning point.

Luke got his hands on a laptop and discovered the internet wasn’t just for social media and memes—it was a money-making machine. He dove into YouTube, soaking up knowledge like a sponge. Dropshipping, affiliate marketing, e-commerce—you name it, he tried it.

What set Luke apart wasn’t just his work ethic—it was his mindset.

Even as a teenager, he devoured books about self-improvement, business, and investing.

Think "Rich Dad, Poor Dad," "Think and Grow Rich," and "The 4-Hour Workweek."

These books didn’t just inspire him; they gave him the tools to think differently.

The takeaway for you: Don’t wait for perfect. Experiment, fail fast, and learn faster.

👦 The College Hustler: Experimentation and Risk-Taking (18-22)

While most of his peers were partying and racking up student loans, Luke made a bold choice: he dropped out of college.

Controversial?

Sure.

But he knew one thing—college wasn’t teaching him how to build the life he wanted.

Instead, Luke invested his time into real-world skills.

He studied SEO, social media marketing, and the mechanics of online businesses. He’d spend hours learning, testing, and tweaking—often burning the midnight oil.

His first ventures?

Total flops.

Luke lost thousands of dollars trying to figure things out.

Lesson here?

Instead of giving up, he treated every failure as a stepping stone.

By trial and error, Luke eventually cracked the code of online business, scaling his first profitable store to six figures in revenue.

You don’t need a degree to learn—you need curiosity, discipline, and… Google.

👨‍🦱 The Turning Point: From Good to Great (23-25)

After grinding for years, Luke hit his first big win in dropshipping.

Luke wasn’t just making money—he was building systems. He dove deep into studying trends, algorithms, and marketing strategies.

But here’s the kicker: Luke didn’t blow his earnings on fancy cars or watches. Instead, he reinvested everything into building more streams of income.

E-commerce was his bread and butter, but Luke wasn’t just hustling—he was thinking long-term.

He started investing in crypto, stocks, and even angel investing.

Why?

Because he knew wealth isn’t about making money—it’s about growing it.

Here’s the mindset shift he adopted: Your money should work harder than you do.

During this time, he also started networking like crazy.

He surrounded himself with mentors, joined masterminds, and attended events to learn from the best.

One of his big breaks?

Leveraging social media.

Luke understood the power of personal branding before it became mainstream.

By sharing his journey, lessons, and wins online, he built a massive following. His transparency made him relatable, and his success made him credible.

But success isn’t linear.

Luke faced setbacks: failed businesses, products that flopped, and ad campaigns that bombed. He learned resilience the hard way.

The big takeaway?

Success isn’t about never failing—it’s about showing up after every failure.

👽️ The Entrepreneurial Mindset: Lessons for Life (26 and Beyond)

Luke didn’t stop there. Fast forward to today, and Luke Belmar is a name that resonates with entrepreneurs worldwide. He’s not just about making money; he’s about making impact. He began mentoring others, sharing his knowledge to help people escape the rat race.

His mantra was simple: “Freedom over everything.”

Through his content, Luke shares his journey, his strategies, and his lessons.

His message?

If he can do it, so can you.

Luke emphasizes three pillars:

1. Leverage the internet. The opportunities are endless—use them.

2. Invest in yourself. Your mindset and skills are your greatest assets.

3. Play the long game. Build for the future, not just for today.

🤓 What can we learn from Luke Belmar?

1. Fail Forward: Every failure is a lesson. Luke didn’t let his early mistakes define him; he used them to refine his strategies.

2. Invest in Yourself: Books, courses, mentors—these are investments, not expenses.

3. Build Systems: Whether it’s automating a business or diversifying investments, systems create stability.

4. Network Effectively: Surround yourself with people who inspire you and challenge you to level up.

5. Think Long-Term: Luke wasn’t in it for quick wins. He played the long game, building assets and skills that would serve him for decades.

🫵 What Does This Mean for You?

Luke’s story isn’t just inspiration—it’s a roadmap.

Luke’s journey shows that success isn’t about where you start; it’s about where you’re willing to go.

If you’re reading this, you’re already ahead of most people—because you’re seeking inspiration and education.

Here’s a page out of Luke’s book (life):

👉 Start small, but start today – Whether it’s a side hustle or learning a new skill, take that first step.

👉 Invest in your education, keep learning, keep growing, and never settle – Not school—real-world knowledge. Read books, take courses, and learn by doing.

👉 Think long-term. Don’t chase quick wins. Build something that lasts.

And most importantly?

Show up every single day. 

The grind may not be glamorous, but it’s worth it.

Stay tuned for next Storytelling Wednesday because we’re diving into another absolute legend who’ll inspire you to level up.

Hope this post sparked some ideas, motivation, or at least a few aha! moments.

Honestly, I’ve been writing so many of these posts lately that it’s starting to feel as easy as microwaving a burrito.

Why don’t more people do this?

Oh, right—I covered that in this post. 😉

If you’re loving these posts, do me a solid: share them with your friends, family, or anyone who could use a dose of inspiration.

And hey, your journey?

It starts right now.

Not tomorrow.

Not “when things feel right.”

Right. Now.

👀 Want to follow Luke Belmar’s journey? Check him out on X here.
👋 Curious about me? Here’s my X too. (Fair warning: it’s not earth-shattering stuff.)
🎯 Oh, and don’t sleep on Jacob Blanchet’s X. We’re cooking up something BIG together (you are going to be over the moon with it), and he’s dropping a course on personal branding with a massive creator soon. Definitely worth keeping an eye on.

Catch you Friday—same place, more 🔥 content.

Until then, keep crushing it.